Pirelli

Based in Milan, Pirelli is one of the world’s leading premium tire manufacturers. For over 150 years, Pirelli has combined motorsport technology with series development to drive the mobility of tomorrow—so you arrive safely and confidently. Every Pirelli car tire is the result of intensive research, racing experience, and close cooperation with leading vehicle manufacturers. Whether summer, winter, or all-season tires; whether SUV, van, sedan, or sports car: Pirelli has the right solution for every vehicle.

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Why choose Pirelli tires?

Breakthrough innovation to stay ahead—that’s the philosophy that keeps Pirelli at the top of the industry worldwide.

Founded in 1872 in Milan, Pirelli is today a globally recognized brand standing for technological and high-quality products, infused with Italian passion and culture.

With over 40 years of experience in the Premium and Prestige segments, Pirelli is a purely consumer-focused company specializing in the high-end tire market and continually developing innovative products to meet specific mobility needs—for example, the demand for high-performance tires and special technologies.

The strengths of Pirelli

Test wins

For years, Pirelli tires have received top marks in independent tests. That’s the best product argument of all: safety that is officially recognized.

Product range

The company’s portfolio includes innovative tires for passenger cars, motorcycles, and bicycles, developed in partnership with the most renowned vehicle manufacturers. Through this collaboration, Pirelli can tailor tires to specific vehicle models.

Global structure

18 factories in 12 countries,
a production capacity of 74 million car tires
in 2022, and points of sale in over 160 countries